Co-founder of Olé Mexican Foods, Inc.
Personal and Business History
A native of Morelos, Coahuila, Mexico, Veronica Moreno co-founded Olé Mexican Foods, Inc., along with her husband, Eduardo, in 1988, in Atlanta, Georgia. She currently serves as company President and CEO, overseeing sales and marketing, operations, product development, procurement, logistics, finance and administration.
Emigrar a Estados Unidos y establecer una empresa es algo que varios mexicanos han logrado, pero pocos han emulado el éxito de Verónica Moreno, quien sin experiencia logró constituir un negocio multimillonario.
Esta mujer llegó a Estados Unidos sin papales y procedente de México en 1977 cuando tenía 21 años con el objetivo de buscar progreso.
Consider the tortilla. Made from corn or flour, but essentially grain and water. Served fresh or deep fried. A delivery system for shredded pork, salsa verde, or the chicken and bacon McWrap. Tortillas have been a staple in Mexico for millennia. More recently, they’re devoured in the U.S. by the billions, no more exotic than a hamburger bun.
When Veronica Moreno immigrated to the U.S. from the Mexican state of Coahuila in 1977, she found the tortillas sold in stores didn’t taste as good as the ones she made at home. She opened a small factory in Atlanta in 1988 and sold $10,000 worth of corn tortillas the first year. This year, Olé Mexican Foods, available at Wal-Mart (WMT) and many other stores, is on pace to have sales of $275 million.